From Turin to the World: Grom's Gelato Revolution

In the enchanting world of Italian gelato, where tradition meets innovation, one name shines brightly: Grom. It's more than a gelateria; it's a passionate journey that began with a dream to create the finest gelato the world has ever known. In this article, we delve deep into the heart and soul of Grom, uncovering its philosophy, history, and what makes its gelato an exceptional delight.

The Grom Philosophy: Quality Beyond Compare

Grom's journey to gelato perfection starts with a simple yet profound philosophy: use only the best quality raw materials. Inspired by the practices of the world's finest restaurants, Grom embarked on a quest in 2002 to source the pinnacle of agricultural offerings. Their principles are clear: fruits must be harvested at peak ripeness from Italy's premier consortia and farmers, and their creations must contain no colorings, aromas, or emulsifiers.

This philosophy gave birth to gelato "the way it used to be." Creamy flavors are crafted from fresh, high-quality milk and free-range eggs, while sorbets burst with over 50% pure fruit, Sparea® spring water, and white cane sugar. Each ingredient is meticulously selected to ensure authenticity and taste, making Grom's gelato a delectable masterpiece.

The Genesis: A Dream Takes Flight

On a fateful August day in 2002, Guido Martinetti stumbled upon an article by Carlo Petrini, the founder of Slow Food. Petrini's words resonated deeply, lamenting the absence of high-quality gelato, free from artificial additives. This sparked a conversation between Guido and his friend Federico Grom, igniting the spark of a revolutionary idea.

Their mission was clear: to create gelato "the way it used to be," pure, authentic, and devoid of shortcuts. On May 18, 2003, Grom opened its first gelateria, a modest 25-square-meter shop in Turin, Italy. The response was overwhelming; queues stretched 15 to 20 meters long, a testament to the demand for authentic gelato.

The Laboratory: Crafting Excellence

In January 2005, Grom invested in a production laboratory just outside Turin. Here, the raw materials, sourced during their travels around Italy and the world, are meticulously researched and developed. The first phase of gelato creation, mixing the ingredients, takes place here. The gelato is then produced fresh in individual gelaterias, maintaining consistent quality across the globe.

Not Just Paris: A Global Dream

In 2008, Grom opened its first gelateria in Paris, solidifying its dream to introduce authentic quality Italian gelato to the world. Their sign remained proudly Italian: "Grom. Il gelato come una volta." Today, Grom can be found across three continents, from Jakarta to Los Angeles, Dubai to Shanghai, delighting global audiences.

Beyond Gelato: Cookies, Tubs, and More

Grom's commitment to excellence extends beyond gelato. Unable to find gluten-free options that met their exacting standards, they began making their own cones and biscuits. Their philosophy is simple: if they can't find it, they'll make it themselves.

In the summer of 2017, Grom fulfilled a long-cherished dream: offering pre-packed gelato in tubs. Their determination to use only the finest ingredients, without additives or aromas, culminated in pure, authentic Grom gelato ready for enjoyment outside their gelaterias

Indulgent Creations Await You at Grom: A Glimpse into Their Menu

As you step into the world of Grom, a delectable array of artisanal creations unfolds before you. Each offering is a testament to their commitment to purity and flavor. Here are four captivating examples of what you can find at Grom:

1. Classic Gelato Flavors: Grom honors the timeless tradition of Italian gelato with an assortment of classic flavors. From the creamy allure of stracciatella to the nutty richness of pistachio and the beloved hazelnut nocciola, every scoop is a nod to Italy's culinary heritage.

2. Sicilian Granita: Experience the essence of Sicily with Grom's Sicilian granita. Using only the freshest, high-quality ingredients, they offer flavors like Pizzuta d’Avola almond and "Siracusa Lemon PGI." These granitas strike the perfect balance between sweet and refreshing.

3. Gelato Shakes: Transport yourself back to the joyous days of mid-afternoon milkshakes with Grom's gelato shakes. Combining two parts of your favorite gelato or sorbet with organic milk (or water for a lighter option), these shakes are an indulgent treat. Don't forget to add a dollop of whipped cream for that extra touch of delight.

4. Grom's Signature Tubs: Grom's dedication to purity and quality extends beyond their gelaterias. They've made their dream come true with pre-packed gelato in tubs. These tubs are a testament to their commitment to using only the finest ingredients, free from additives or aromas, ensuring that you can enjoy pure, authentic Grom gelato wherever you go.

Grom isn't just a gelateria; it's an embodiment of passion, tradition, and relentless pursuit of excellence. From sourcing the finest ingredients to crafting gelato "the way it used to be," Grom invites you on a journey through the essence of Italy—one scoop at a time. With Grom, every bite is a celebration of authenticity, and every visit is a testament to dreams realized.